From the earliest days of social media podiums, many online marketers and web owners have cleverly judged the potential the social media industry has to offer. Social Media usuage is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population.
In 2017, 71 percent of internet users were social network users and as you can see above these figures are expected to grow.
Social media has become one of the most powerful advertising medium’s according to many respected sources – and it’s not just about brand promotion and reputation management anymore. Companies using social media are seeing increased ROI that is increasing annually.
Fact: Social Media Campaigns = Higher Revenues.
A recent study done by Gartner, an online research firm, supported a measurable link between social media marketing efforts and revenue growth
Fact: Social Media Campaigns Drive Traffic
Research has social media services like Facebook sending small-business websites more than 50% of all the traffic they received.
Fact: Word Of Mouth Advertising Has Gone Social
It has been revealed that “87 percent of buyers go out and look for advice before choosing.” More then 50% of these buyers seek such advice from their social media contacts!
Businesses customer base and sales can grow by leaps and bounds when they increase social media interaction.
Social media marketing should now be a focus in your overall online marketing campaign. But doing SMM, Social Media Marketing effectively and in the right way is difficult especially with most SME’s (small and mediums business) too busy working in their business to work on their businesses.
But here are a few good reasons to start as soon as you can.
You Obtain Pure Organic Traffic From Social Media
Contrary now to a single SEO approach, social media marketing has not only become an integral part of SEO but online marketing as well. No campaign for driving traffic online today is done without utilising the social medium podium.
Why is that so?
The biggest reason is alone Facebook, the most used social media channel on Earth. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.06 billion monthly active users as of September 2017.
When alone such a staggering number of people are using Facebook, imagine your businesses chances to get noticed and drive traffic to your site if you on other social platforms such as LinkedIn, Youtube, Googleplus and Instagram.
Using social media marketing alone can also drive a great number of organic traffic to your site.
More Social Media Pages, More Recognition
One of the biggest advantages you have with SMM is that you are not confined to only one platform and audience. Depending on your target market, you can choose numerous channels to get the widest coverage for your business.
The Most Cost-Effective Customer Support Or Fan Base
Social media campaigns are much less costly than direct mail, television ads, online “pay per click” schemes and other traditional forms of advertising. The coming of social media has not only decreased the costs for businesses (either online or land-based) but also provides a much faster way to sell, promote and interact with your target market.
The Most Search-Engine Friendly Channel
Social media networks, especially Facebook has a whopping number of searches being done every day. Their tough competition against Google is not an illusionary thing. One in every five searches done globally leads to a Facebook profile or page. With these dominating stats, nothing is more search-engine friendly today than a social media profile on both Facebook and Googleplus.
Hopefully now you are convinced your business not matter the size needs a proper SMM, social media strategy or management.
Social Media simply is where you customers are.
When should you contact us?
If you are using old and outdated marketing techniques that don’t work.
If you don’t have a performing online sales funnel.
But here’s the biggie…
If you are still trying to do everything yourself without utilising the power of outsourcing to experts
Love My Online Marketing team’s combined skills offer affordable solutions from website and online set-up through to generating leads and sales.
Other services we offer for successful sales funnelling include:
-Brand creation and re-creation
-Mobile responsive websites or re-designing an existing website
-Website hosting services
-Website analysis and effective SEO
-Campaign landing pages