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Google Marketing Explained

Organic Results vs Paid Ads

Google Search ads, Wollongong and Canberra Company - Love My Online Marketing

Paid ads – SEMSearch Engine Marketing

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Your business can be placed on the top of Google’s search results page thanks to Google Ads. Google will serve your ads for free and the business pays only for the clicks onto the advert.

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Organic results – SEO
Search Engine Optimisation

(SEO – Search Engine Optimisation to be linked to page SEO Wollongong – Search Optimisation Wollongong)

SEO is the process of improving the volume or quality of traffic to a website from search engines via “natural” or unpaid (“organic” or algorithmic”) search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion.

Google ads explained by Love My Online Marketing
C-panel, hosting company in Wollongong, Love My Online Marketing

What is a Google Premier Partner?

In order to qualify as a Premier Partner, an agency must continuously meet Google’s requirements in three areas: certification, ad spend, and performance.

Being a Premier Partner means an agency is knowledgeable, experienced, and successful. In other words, they know how to optimise a campaign it gains greater exposure, leads, sales and revenue.

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Google Advertising
$20.00from $399 monthly
  • ✓Customised strategy for your
    business
    ✓$299 Once off
  • ✓Google Premium Partner
    ✓free $150 Google Voucher
  • ✓Phone support
    ✓Expert in search ads
    ✓Automated bid and budget
    management
  • ✓Automated bid and budget
    management
  • ✓Includes re targeting display ads
    ✓Google analytics integration
    ✓Monthly reports
Local SEO
Price based on monthly inclusions
  • ✓SEO audit
    ✓Competitive gap analysis
    ✓Technical SEO implementation
  • ✓On page optimisation
    ✓Once off $299 set up fee
  • ✓Links/citations and directory
    listings
    ✓Content outreach
  • ✓Blogging
    ✓100% transparent monthly
    reporting
Google Reviews
Starting $180 /month or $162 /month paid annually
  • ✓Easily request reviews and feedback about your business via SMS or Email
  • ✓Request reviews one by one or
    connect your database
  • ✓Generate large volumes of
    positive reviews to sites that
    matter to you
  • ✓Protect your business from
    potential negative reviews
  • ✓Stream your reviews across multiple platforms and your
    website
  • ✓Manage all your reviews from one location
  • ✓Improve your local SEO

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