SEO (properly known as Search Engine Optimisation) is one of the key strategies that impacts relevant leads and enquiries though a website.
If the SEO is done properly, then nothing can stop your website obtaining the popularity and traffic you have always dreamed of getting.
If done improperly, or not at all, it is like having a marker in the desert, no one with find it. Therefore, the importance of SEO can never be overlooked if you are serious about the success of your business.
Specially in 2018, SEO has become more competitive and it has become more challenging then ever for a web marketer to obtain organic traffic on a daily basis. To give your website required boost and niche authority, here are top 7 simple SEO tricks you should follow in 2018 for the best results.
For the proper application of these SEO practices, make sure you hire the best SEO services in Wollongong for your business.
Top 7 Simple & Suburb SEO Tricks For 2016
- Become A Video King -:
Don’t underestimate the power of a video! Now, video searches have risen up at least 62% in the overall Google queries, a statement based on a global searching report. Videos are one of the great ways to keep the audience engaged and entertained as well. Obviously, using videos will not only catch traffic but also improve your page ranking in Google, and other search engines as well. Become a video king and increase your page rank significantly.
- Much Bigger & Wide Range Of Content -:
Gone are the days when content and keyword density alone is enough to let Google know you are offering some services to the reader. In 2018, things have become quite competitive and tough. People, as well as the search engines, now prefer those pages/sites that deliver a whole pack of comprehensive information in the one place. By this, we mean that including maps, videos, directories, news, images, visual graphs or any other thing that may be relevant to the content written or about a particular niche. This strategy is known as ‘Content Aggregation’.
This will build your authority in that niche and boost your page rank. In other words, you need to really work hard to obtain recognition in today’s competitive SEO world, and that is where you can count on world-class google marketing services in Wollongong to help you with these steps.
- Security on a Website affects Google Rankings -:
- Responsiveness and Security Will Be The Key -:
In 2018, any online business is guaranteed to be doomed if they are not using a fully responsive website, in other words, a mobile-friendly site. The World has become much diverse and the days of using only a PC to access the web has long gone. Now, the audience is using all kinds of devices such as smartphones, smartwatches, tablets and other devices. Therefore, developing your website with a fully responsive and mobile-friendly theme is a sure necessity in 2018. Mobile optimisation has become a normal part of not only SEO but the web development trends of today. Hire a reliable website developer in Wollongong and make your website fully responsive if you need to attract a large audience.
- Local SEO Is Gaining Tough Momentum -:
It is a trend in SEO that has gained so much footing and competition unlike any other. Today, more and more online businesses are trying their hardest to win points in local searches rather than global. There are some good reasons for this as well such as:
- Local searches lead to more customer conversion in a day (such as a local shop gaining visitors from nearby in higher quantity).
- An almost 60% of the audience today clicks more on the local ads in the searches to get anything they want easily.
- Many smartphone users today concentrate more on finding the local results instead of showing interest to get something from afar.
Things such as listing your website in local business directories in Wollongong may get you more customers in a day. As mentioned above, there are higher chances of your site appearing in the local searches for any specific niche then the generic ones. So, get the most out of this trick with the help of reliable SEO services in Wollongong.
- Voice Searches Are Also Rising In Numbers -:
People like to be as comfortable as they can, and Google has keenly responded to their wish by introducing the amazing voice searching option. To aid to this raging fire, on comes Apple and Microsoft (two of the largest OS dominators in the world) by bringing Cortana voice assistant in Windows and Siri in an iPhone. People are mostly using voice searches while doing some kind of multi-tasking work. With just giving one command by speaking to the assistance or search engine, many people get the results they are searching for.
The most dominant sector from where almost a majority of voice searches comes are the mobile devices. So, what you can do to take benefit of voice searching? Simply add more long-tail keywords in your content that sounds natural. When people speak, they tend to be verbally proper about what they are looking for. Make sure you use the most natural long-tail words related to your niche so that you get discovered quite often.
- Get Your Own Mobile App -:
As a last but not the least important trick to boost the SEO of your site is to get your mobile app created and published online. This is a one-time expenditure but a lifelong earning opportunity. Studies suggest that most of the mobile users only use their phones to find apps about the things they are interested in.
So, knowing what your niche is and what is different or a unique opportunity that you can provide to your audience through a mobile app. People likes to use native mobile apps more than to visit an online site because of convenience.