Google Ads Management

Get the most potential out of your Google Ads campaigns

Why Love My Online Marketing?

Work With Certified Google Ads Experts

Google Ads PPC is a sure way to drive traffic to your business instantly. 


Love My Online Marketing are different because we are Australian and don't outsource overseas like other agencies. As well as being certified by Google we use smart technology to improve your ROI every day. This means we create highly-targeted, results-driven campaigns for the businesses we work alongside. Being laser-focused on delivering good quality leads and conversions, not just clicks, we continually adjust bids, add new keywords from search terms, test ad creatives, exclude bad traffic and much more.


Google AdWords is an excellent online platform for lead generation and is key for profit increase. That said, AdWords can get pretty tricky, is time-consuming and a platform that is constantly changing and improving. Campaigns need to be developed properly, monitored and constantly optimised. This is why Google AdWords experts are becoming more valuable to companies as they manage campaigns more successfully.


Love My Online Marketing recommends an SEO strategy alongside a Google AdWords campaign to increase your quality score. Quality Scores have an enormous influence on the cost and effectiveness of your paid search campaigns and affects how your Google ads perform and how much you pay for each click.

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Our Google Ads Management Services Include

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Types of Google Ads We Utilise

Google Search Ads

Not advertising on Google Ads will most likely hurt you more than you might think. Even if you’re reaching a great deal of organic traffic or already a successfully established business, your competitor’s ads on those valuable keywords might decrease the overall traffic you gain from the search results. Especially on keywords with the highest intent, visitors have multiple options to choose from before they reach organic results. 


For the smaller company, search advertising on a platform like Google matters even more. It’s a way to bounce to the top of the rankings and get some easy visibility.


  • Google Map Ads Inclusion

    There is psychology based around shopping or finding someone local. This is why local search ads are highly effective on Google Maps. It is a powerful way to bring you to the top of local searches and attract nearby customers.

Display Ads

The advantage of including display ads as part of your Google Adwords strategy is they give you plenty of targeting options at a cost that won’t break the bank. The main difference between Google search ads and display ads is that search ads are a type of “pull” advertising while display ads are “push” advertising. Meaning, search ads appear to those who are already searching for a product or service, while display ads are paid placements on third-party websites that have partnered with Google.


  • Remarketing and Retargeting Ads

    We use display advertising platforms to target users who have previously left your websites without purchasing anything to keep you top of mind. Google Remarketing allows your Google Ads to follow potential customers as they move across the web. When a user visits, a tiny low snippet of code (remarketing code) on your website adds them to a remarketing list. Then once they visit another website that uses the Google Ad network, they're served your ad.

Shopping Ads

Shopping ads require an e-commerce website and allow retailers to promote their products and inventory in a much more visual way, as well as boost traffic. Shopping campaigns provide more details than a text-based or search ad including a product image, price, title, and store name. Because shopping ads provide more detail, the retailer is able to secure more qualified leads, as the consumers know and understand exactly what they are clicking.


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Our Google PPC Management Process

Step 1 - Discovery and Onboarding Call

Book a consultation with a Certified Google Marketer from our team who will also be your account manager moving forward. To achieve profitable results with your Google Ads campaigns, you’ll need to have some goals in mind.  On this discovery call, your Google marketer will take a deep dive into your business and what you would like to achieve before preparing the type of Google AdWords campaign and budget best suited for your business.

Step 2 - Campaign Scope and Quote

We will send you a quote based on your Google campaign goals, competitor and keyword research, quality of the landing pages and recommended Google Ad type. If you have any questions about the Google Ads proposal, this is when you would discuss these with us so we can better define the quote. Once the quote has been digitally signed, we will send a payment schedule, the first invoice is for the one-off set up fee and first-month management fee in advance.

Step 3 - Campaign Design

Each campaign type has a different setup and set of best practices. Your AdWords campaign creation involves selecting keywords, ad copy and display ads, graphics. This may also include optimising your landing pages to gain a higher Google quality score. Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Step 4 - Implementation

We will get to work immediately and implement the Google Ads campaigns according to our proposal. This includes setting up tracking and analytics for your campaigns, using data to determine where and when to bid on each keyword and analyse competitor’s strategies.

Step 5 - Post Launch

Once the campaign goes live, our team optimise and flesh out your campaign to constantly return better returns and fewer costs, ultimately helping efficiency along and improving your campaign performance. You will receive detailed monthly reporting and your project manager will be your go-to person, always on call and ready to answer your queries and make any requested updates to your ad campaign. As a certified Google partner you receive a $150 Google media voucher that is applied after 30 days.

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What Our Clients Say

"NO buzz words, NO jargon, Just good old communication, let's start your online JOURNEY"

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Local Google Adwords Management FAQs

Our Google AdWords services are exclusively designed for clients who have their websites built with us, as we can ensure the code is clean and optimised for search engines so they get best PPC results.

  • What does PPC stand for?

    PPC stands for Pay Per Click.  Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.



    The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience.

  • How does PPC work?

    Love My Online Marketing is an Australian-based Premium Google Partner - this is the highest certification that you can hold from Google to serve Google ads.  Our process includes:


    1. Campaign Design & Pre-Optimisation

    Love My Online Marketing expertly design your campaigns and use our unique pre-optimisation process to launch ahead of the curve. This smart strategy saves you money right out of the gate.


    2. Search Term Optimisation

    In our second phase of optimisation, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.


    3. Traffic Sculpting

    As we get more data, we break out ad groups and laser target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).


    4. Performance Optimisation

    After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimise campaign performance.


    5. Scale

    As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.

  • Why does my business need Google AdWords PPC management?

    Paid traffic is one of the most powerful ways to drive new leads and business. Still, many businesses find it challenging to generate a positive ROI as competition grows each year and ad networks become more complex.


    Love My Online Marketing hold the highest certification with Google for Google marketing.  We make sure your AdWords are created in a way that you get a return on investment and growth.


    At the core being successful with paid traffic requires knowing your numbers and takes strategy, creativity, and a high level of knowledge of the ad platform.


    Through our innovative paid advertising process, we not only avoid these mistakes and put your campaigns on a strategic path to ROI.

  • What niches do you not accept?

    We do not accept niches that are against Google’s Advertising Policy. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.

  • How much do I need to be involved?

    As little or as much as you like. We do need your participation in the beginning to get you set up and approval.

  • Do you keep my credit card on file for ad spend?

    No, this is kept on the file inside your Google Ads account, and you’re charged directly from Google.

  • Do you take care of the keyword research or do I need to do that?

    We handle everything from the keyword, competitor and offer research. In the initial onboarding, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.

  • Do you do remarketing?

    Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.

  • How much does your PPC management services costs?

    We are fully qualified Google Ads (AdWords) Certified Partners, so you can be sure that your campaign will be driving cost-effective traffic to your business website and maximising your return on investment with management packages starting from $499 a month for a standard package designed for small businesses spending $3000 or less, advanced packages at $695 a month for medium-sized businesses with a monthly advertising budget of up to $10,000 and corporate monthly management at $995 a month for advertising budgets over $10,000. Book a free meeting with us to learn more about pricing.

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