3 Proven Reasons to Outsource Your Marketing to a Digital Marketing Agency

For starters, it’s more expensive to have dedicated staff members. You have to pay for super, wages, holiday pay, sick pay, etc.

To give you a better idea, here’s a list of specialists you’ll find when you go to a marketing company:

• Google Certified Professionals
• Content Writers
• E-Mail Marketing Specialist
• SEO Specialists
• Graphic Designers
• Website Designers
• Website Developers
• Social Media Account Manager

Could you imagine what your operating expenses would look like if you hire all of these specialists in-house? Although you may be able to find someone who specialises in multiple areas, the odds of finding a professional who is capable of doing it all is nearly impossible. 

And even if you do find a “jack-of-all-trades” type of pro, there is no guarantee of the quality of work produced. You’d be better off hiring a specialist for each role to ensure the best outcome for your campaigns.

Outsourcing the work to a digital marketing agency guarantees quality results. We’re talking about a company that makes money doing just that, so obviously they possess the knowledge, expertise and resources to deliver outstanding results.

Other than that, digital marketing is an ever-evolving climate. Digital marketing agencies always need to be up to date with the latest trends and best practices to avoid being overtaken by their competitors. This means that when you work with an established digital marketing agency, your marketing campaigns are sure to be effective.

This also means that if you get an in-house team for your digital marketing, you will constantly have to put your team through training and courses just to ensure the effectiveness of your campaigns. Otherwise, the results of your digital marketing will be lacklustre.

When you work inside a company, you become institutionalised - meaning you cannot see from a potential customer’s perspective. 

That is why it’s good to have outsiders do some digital marketing work for your organisation, as they could potentially be your customers. This means they will be able to see the marketing and strategies from what a customer would like to see or have answered. 

They will also not hesitate to give you advice that goes against your existing status quo. This means they will objectively look at your brand and advise you on the best course of action for your marketing campaigns.

To put things simply, an outsourced team can offer fresh thoughts and ideas that could be beneficial to your marketing strategy.

Finding the right marketing agency requires due diligence and research. There are a lot of pop-up agencies at the moment, so we would suggest doing heaps of research before you make a decision. 

Start by reading reviews and checking whether the reviews are real or fake. Then find out what year they were established, how many people work for them, and what they specialise in. 

Years in business is important because the more experienced agencies have more knowledge and resources than the new ones. 



The number of people that work for them is also worth looking at because the more employees they have, the likelier they are to have specialists in each niche of the online world. 

Finally, finding out what their specialisation will help you determine whether they are the right agency for your needs.