Answer Engine Optimisation & Generative Engine Optimisation

Yes and no. We work with businesses of all sizes and across a wide range of industries, from small local accounting firms and tradies, to NDIS providers, retail stores, and even national healthcare companies. Technically, we can design and optimise for any business. But our AEO and GEO services are only available for websites we build and host. This ensures we have full control over the design, structure, and technical setup, giving your website the best chance to perform in both Google search and AI-powered platforms like ChatGPT, Bing Copilot, and Google’s AI Overviews.

Answer Engine Optimisation (AEO) is about positioning your website so it becomes the trusted source AI-powered platforms choose when delivering answers. Rather than relying on traditional rankings, AEO ensures your content is structured and marked up in a way that tools like Google’s AI Overviews, Siri, Alexa, and even featured snippets can easily extract and showcase. In practical terms, it’s about making your content machine-readable, query-focused, and authority-driven, so when someone asks a question, your brand is the one that gets quoted, read aloud, or displayed instantly.

Generative Engine Optimisation (GEO) is the discipline of making your content accessible, trustworthy, and structured so that generative AI tools, like ChatGPT, Bing Copilot, Claude, and Perplexity, can seamlessly weave it into their longer, narrative-style answers. Unlike simple snippets, GEO positions your brand as part of the bigger conversation, ensuring your expertise is referenced, cited, or integrated when AI produces detailed responses.

AEO is precision-driven: it focuses on short, factual, and query-based visibility, such as appearing in Google snippets, AI Overviews, or voice replies. GEO is context-driven: it’s about being embedded in expansive AI-generated narratives where multiple sources are combined into comprehensive answers. In practice, AEO gets you into the “answer box,” while GEO secures your place in the “story.” Together, they cover both ends of AI-powered search.

SEO lays the groundwork by ranking your website in Google search results, but the landscape has shifted as more than half of searches now end without a click. Users are asking questions directly to AI platforms, and without AEO and GEO your brand risks disappearing from the conversation. Think of SEO as the foundation, and AEO and GEO as the advanced strategies that expand your reach into answer engines, voice assistants, and generative platforms that are fast becoming the new front door to the web.

Yes. And this is exactly why they matter. By creating AI-ready websites with clean code, structured data, and properly formatted content, we give AI platforms a “content roadmap” of your most valuable information. This makes it far easier for tools like ChatGPT, Bing Copilot, and Google AI Overviews to surface your business in their results, instead of overlooking or misinterpreting you.

An AI-ready website is purpose-built so that large language models (LLMs) and answer engines can trust and use your content. This includes technical enhancements like llms.txt (a dedicated content map for AI), schema markup, and structured formatting. These behind-the-scenes elements act as signals that guide AI to your key pages and brand messaging, ensuring your business is represented accurately rather than left to chance.

No. SEO is still the foundation of your digital visibility. Strong SEO elements like keyword research, backlinks, and site performance remain essential. AEO and GEO don’t replace these fundamentals; they extend them. While SEO helps you rank in traditional Google searches, AEO and GEO position your content for visibility in AI-driven search environments. This helps make sure your brand stays present in both worlds.

SEO is traditionally measured by rankings, clicks, and traffic. AEO and GEO shift the focus to visibility and influence. Success means your brand is being cited by AI tools, featured in Google’s AI Overviews, selected for voice search answers, or referenced within generative AI responses. In short, it’s about making sure your business is part of the conversation wherever your audience is searching.

If you already have a website, we’ll rebuild it on our hosting platform before applying AEO and GEO. This isn’t just a formality. It gives us full control over the technical framework, site structure, and ongoing updates needed to perform in both traditional search engines and AI-powered platforms. It’s how we guarantee consistency, quality, and results.

Absolutely. Local searches are some of the biggest opportunities for AEO and GEO. Queries like “Which café is open near me?” or “Who’s the best plumber in Wollongong?” are now being asked through voice assistants and AI chat tools as much as Google. By optimising your site for these channels, we make sure your business is visible when customers are actively looking to buy or book locally.

It begins with a discovery and onboarding call. We’ll dive into your business goals and confirm whether you need a brand-new website or a rebuild within our hosting platform. From there, we’ll design a tailored AEO and GEO strategy that prepares your business for visibility across Google, ChatGPT, Bing Copilot, and other AI-powered search tools.