What to Look for in a Web Designer for Your NDIS Business

NDIS websites face unique challenges that generic web designers simply aren't equipped to handle. Between strict compliance requirements, mandatory accessibility standards, and the specific needs of participants navigating a complex system, your website needs expertise that goes far beyond standard web design skills.

The consequences of hiring the wrong designer are significant. Websites that don't meet WCAG 2 AA standards exclude the very people you're trying to serve. Marketing content that violates guidelines can lead to compliance issues and complaints. Forms that don't capture essential NDIS plan information create administrative headaches. And lastly, poor mobile design costs you enquiries from families searching on their phones.

Most web designers can build a website that looks professional. Far fewer can build one that actually works for NDIS providers and the participants they serve.

The difference isn't subtle, and it's not something you can fix easily after launch. Choosing a designer with genuine NDIS expertise from the start saves time, money, and frustration.

Here's what to look for.

Key Traits of an Effective NDIS Web Designer

Industry Knowledge That Goes Beyond the Basics

A good NDIS web designer understands how the system works, what participants need, and what providers require.

They know the difference between plan-managed and self-managed participants. They understand support categories. They're familiar with the NDIS Practice Standards and compliance requirements.

This knowledge shapes every decision. They build participant referral forms that capture the right information. They structure service pages around NDIS categories that families understand. They include features you need without you having to ask.

When interviewing designers, ask about their NDIS experience. How many NDIS provider websites have they built? What types of providers have they worked with?

If they can't answer these questions confidently, they'll be learning on your dime.

Expertise in Accessible Design

Accessibility isn't optional for NDIS websites. Your site needs to work for people with disabilities, and it needs to work properly.

An NDIS web design expert understands WCAG 2 AA standards deeply. They know proper heading structures for screen readers, colour contrast ratios, and keyboard navigation testing.

They build accessibility in from the start. They choose readable fonts. They design forms that work for people with motor difficulties. They create navigation that makes sense for people with cognitive disabilities.

Ask potential designers about their accessibility process. Do they test with actual assistive technologies? Can they explain how they ensure proper colour contrast?

If they talk vaguely about "making things accessible" without specifics, they lack deep accessibility expertise.

Real Compliance Experience

The NDIS has strict requirements around how providers can market themselves. A qualified designer should know these rules.

They understand what claims you can and can't make. They know how to present qualifications without overstepping. They structure content to align with Quality and Safeguards Commission expectations.

Ask designers about their understanding of NDIS compliance requirements. Vague answers or blank looks are red flags.

Do They Understand NDIS Language and User Intent?

The right designer doesn't need you to define every NDIS term. They already know what support coordinators do, what plan management means, and the terminology providers and participants use.

This makes communication effortless. You can discuss services using normal NDIS language without stopping to explain. The website copy they write uses NDIS terminology correctly and knows when to simplify for families new to the system.

Good NDIS designers also understand what families need. They structure websites around questions families actually ask: Do you serve my area? Do you work with my support category? What happens next if I contact you?

They design with empathy, knowing families are often stressed or navigating the NDIS for the first time. They create experiences that reduce anxiety and focus on providing clear information rather than aggressive sales tactics.

Portfolio Review Checklist: Signs of an Effective NDIS Website

When reviewing a designer's portfolio, look for:

• Clear service information organised by NDIS support categories with plain language
• Working accessibility features: readable text, proper colour contrast, keyboard navigation
• NDIS-specific functionality: participant referral forms, service area maps, team profiles
• Trust-building elements: real team photos, genuine testimonials, clear qualifications
• Mobile responsiveness: works smoothly on phones and tablets
• Professional polish: consistent design, no broken elements, up-to-date content



If their portfolio ticks most of these boxes, they probably know what they're doing. If multiple elements are missing, they might not have deep NDIS experience.

Questions to Ask Potential Designers

Before hiring, ask:

• How many NDIS provider websites have you built?
• What types of NDIS providers have you worked with?
• How do you ensure websites meet WCAG 2 AA standards?
• How familiar are you with NDIS marketing and compliance requirements?
• What's your typical timeline for an NDIS website project?
• What ongoing support do you provide after launch?

Pay attention not just to their answers, but to how they answer. Confident, specific responses indicate real experience. Vague or generic answers suggest they're not NDIS specialists.

Download Our Free Checklist

To make your designer selection process easier, we've created a downloadable checklist covering all the essential elements to look for in an NDIS web designer.

Use this checklist when interviewing designers, reviewing portfolios, and evaluating proposals. It'll help you identify genuine NDIS expertise versus general web design skills.



The Right Designer Makes All the Difference

The difference between a good web designer and a great NDIS web designer isn't subtle. It's the difference between a website that exists and one that works. Between something that looks professional and something that generates referrals. Between explaining everything and collaborating with someone who already gets it.

Your NDIS business deserves a designer who understands your industry, your participants, and your specific needs. Don't settle for someone who needs to Google "What is the NDIS" whilst you're on the phone.



Ready to Work With NDIS Website Specialists?

Love My Online Marketing has specialised in NDIS websites since 2013. We understand the compliance requirements, accessibility standards, and participant needs because we've built countless NDIS provider websites across every service category.

We speak NDIS fluently. We know what features work. We build sites that meet WCAG 2 AA standards and generate genuine enquiries.

You won't spend weeks explaining the basics. We'll ask informed questions about your specific business and proceed to build a website that works.

Get in touch today and work with designers who already understand your industry.