How to Stop Competitors and Bots from Spending Your Google Ad Budget

Love My Online Marketing is a certified Google Ads agency that creates highly targeted, results-driven campaigns for our clients.  Google Search Ads works on a "pay-per-click" basis. This means your ads appear in the sponsored listings free of charge when someone types in keywords related to your website, you are only charged if they click on your ad to visit your website.

The average cost per click for Google AdWords in Australia is $2.83 on the search network however one in five clicks on pay-per-click (PPC) advertising is invalid. 

It is important for the maximum return on investment to make sure that only interested people are seeing and clicking on your ads. This is where the Google Ad software we use for the businesses we work alongside comes in - it's a click fraud protection service that safeguards Google Ads against people, competitors, and bots clicking on Google ads.  When this is enabled businesses are no longer wasting money on malicious clicks from uninterested users.

Read on to learn more about how it works, and why you should be using it if you're running Google Ads.

What and How Does It Work?

This software is an automated fraud detection and prevention tool that offers real-time protection against PPC fraud that stops competitors and bots from clicking on our businesses Google ads. Using a combination of advanced algorithms and data analysis to detect and prevent PPC fraud, and it is constantly updated with the latest information to ensure that it remains effective.

The Benefits

Save Money 24/7

24/7 automatic ad fraud and PPC fraud protection will ensure that your budget is not wasted on impressions and clicks from competitors, people and bots who intend to harm your brand.

Outsmart Competitors

With new competitor notifications, you can see who is bidding on your keywords first. Check out their ad copy and keep tabs on where they rank each day. Improve your ads to outshine the competition.

Improve Ads

Replay recent user mouse recordings on your website. Improve the user's experience by identifying the problems. This data is also used by the software's algorithms to detect PPC fraud.

Customise

Not all businesses are the same, and not all fraud is the same. The software's customised features will provide a higher level of click fraud detection. Geotargeting, device detection, custom thresholds, and more.

Get Insights

The PPC fraud reporting dashboard can be accessed. Observe the health of your campaign by tracking every single click. Find out about your browser, time, ISP, location, device, keyword, and more.

Apply for Refunds

Getting a refund for invalid traffic from Google Ads can be a complicated process. When you may be qualified for one, the software will provide you with the information you'll need to submit your request to Google. Please keep in mind that refunds are subject to Google's approval.

Who Does It Detect?

The software can detect and block a wide variety of malicious traffic, including:

Protecting Your PPC Ads from Competitors

As a business owner, you know that your competition can be ruthless. They may try to copy your ad campaigns or even click on your ads to deplete your ad budget. But there are ways to protect your PPC ads from competitors by using this softwares industry-leading detection algorithms.

The effect of competitor clicks on your ads can be devastating. They can cause you to lose money and waste your budget. Having this protection can help stop these clicks from happening.

At Love My Online Marketing, we use this software to protect the businesses we work alongside' s PPC ads as well as our own. With it, we are able to offer Google Ads click fraud protection to effectively block fake impressions and clicks. Our customers don't have to worry about overspending on their PPC ads or losing money to competitor clicks.

If you are a Google ad agency or a Google Ad D.I.Yer, then click here to started.