How to Create a Logo with Love My Online Marketing

There are heaps of free online logo makers out there, but what's the catch? Chances are you'll end up with a low-quality, generic logo that looks like everyone else's. If you're serious about your business branding, it's worth investing in a professional logo.

Love My Online Marketing is a leading Australian logo design company. We have a team of highly creative and experienced designers who can create unique and professional logo designs for your business, whether you’re a start-up or an established organisation. We offer a wide range of custom logo design services, from simple to complex, and can tailor our services to meet your specific needs and requirements.

We understand the importance of having a strong and recognisable brand, and our logo design services can help you achieve this. We can create a custom logo design that reflects your company's values and personality, and that will resonate with your target audience.

Your logo is one of the most important aspects of your brand identity. It's what helps customers and clients recognise you, and it's a key part of your marketing efforts. So, you need to make sure that your custom logo is well-designed and reflects your brand in the best possible way.

To ensure the business logos we create are the best they can be, we follow a tried-and-tested logo design process that has helped us create hundreds of successful logos for our clients.



Our logo design process can be broken down into seven main phases: discovery, research and brainstorming, concepts and mockups, live presentation, feedback and adjustments, production, and delivery.

The discovery phase is the first and arguably the most important step in the logo design process. This is where we get to know your business, your goals, your target audience, and your competitors. We want to understand what makes you unique and what sets you apart from the competition so we can make a logo that will help you achieve your business goals. This is also the time when we start to develop some initial concepts and ideas for your custom logo.

Once we have a good understanding of your business and your goals, we'll start the research and brainstorming phase of the logo design process. This is where we really start to get creative and explore all of the possibilities for your custom logo. We'll look at your industry, your target audience, and your competitors to get a better understanding of what will work best for your brand. We'll also look at current trends in logo design to see what's popular and what's working well for other brands.

After we've done our research and brainstorming, it's time to start developing some concepts for your company logo. This is where we take all of our ideas and start turning them into actual logo designs. We'll create several different versions of your custom logo, exploring different colour schemes, fonts, and iconography. Once we have a few concepts that we're happy with, we'll create mockups of your logo so you can see how it will look in different contexts.

Once we have a few concepts that we're happy with, we'll present them to you in a live presentation. This is your chance to give us feedback on the designs and let us know what you like and don't like. We'll also go over the different colour schemes, fonts, and iconography options with you to make sure that we're on the right track.

After you've seen the concepts and given us your feedback on the custom logo design, it's time to make some adjustments. This is where we take your feedback and use it to improve the designs. We'll make sure that your custom logo reflects your brand in the best possible way and that it meets all of your goals.

Once we have a custom logo design that you're happy with, it's time to start production. This is when we create the final files (which include high resolution logo files) for your custom logo and get everything ready for print or web. When we make a logo, we make sure the logo designs are unique, bespoke, and vectored so that they can be resized without losing quality. This ensures that you'll be able to use your logo across all platforms, from business cards to social media.

Here's a style guide you can refer to when you create a logo with us.

There are all sorts of logo styles out there. And while some businesses have a knack for choosing the perfect one, others tend to struggle with finding the right look for their new logo.

When it comes to creating a custom logo, there are a few things you need to take into account. For starters, you need to decide what kind of feel you want your logo design to have. Are you going for a more masculine or feminine look? A classic feel or a modern one?

Then, you need to keep in mind the type of business you have. Are you a luxury brand or a more economical one?

You also need to decide if you want your custom logo to be playful or serious. And finally, you need to choose between an abstract or literal concept.



To help you make the best decision and make the perfect logo, here's a style guide that you can refer to while you create a logo with us:

When it comes to designing a professional logo, one of the first decisions you'll need to make is whether you want your logo to be masculine or feminine. This can be a tough choice, as there are pros and cons when you make a logo in either approach.

Masculine logos tend to be more straightforward and simple, using strong, clean lines. They're often seen as more powerful and authoritative. Feminine logos, on the other hand, are often more intricate and detailed. They're often seen as more compassionate and nurturing.

So, which is right for your brand? It depends on the image you want to project. If you want to come across as strong and confident, a masculine logo design may be the way to go. If you want to come across as caring and supportive, a feminine logo may be a better choice. Ultimately, the best way to decide is to experiment with both styles and see which one feels right for your brand.

Another decision you'll need to make when designing a custom logo is whether you want it to be classic or modern. Again, there are pros and cons to both approaches.

Classic logos tend to be more timeless and elegant. They often use traditional fonts and colours and are designed to be recognisable even when scaled down to a small size. Classic logos are also generally less detailed than modern logos, which can make them easier to reproduce across different platforms.

Modern logos, on the other hand, are more trendy and unique. They often incorporate more contemporary fonts and colours and are designed to be eye-catching and memorable. Modern logos can be very detailed, which can make them difficult to reproduce at a small size.



So, which is right for you? It really depends on your brand and what you want to communicate. If you're going for a timeless, elegant look, a classic logo design may be the way to go. If you want something more unique and trendy, a modern logo might be a better fit.

Another key decision you'll need to make when designing a custom logo is whether you want it to be playful or serious.

Playful logo designs tend to be more fun and friendly. They can help a company come across as approachable and easy to work with. And since they're usually more unique, they can also help a company stand out from the competition.

However, playful logos can also make a company seem less professional and trustworthy. If you're in a serious industry (such as health care or financial services), a playful logo design might not be the best choice.

Serious logos, on the other hand, tend to be more classic and professional. They can convey trustworthiness and authority. And since they're usually more simple, they can be easier to remember.



However, serious logos can also make a company seem stuffy and unapproachable. If you're selling a fun or unique product or service (such as lash extensions or pet sitting), a serious logo might not be the best choice.

So which is the right choice for your own logo? It depends on your company's image and what you're trying to communicate. If you want to come across as approachable and relatable, a playful logo may be the way to go. If you want to come across as competent and trustworthy, a serious logo may be a better choice.

You'll also need to decide whether you want your professional logo to be economical or luxurious.

Economical logos tend to be more practical and down-to-earth. They often use simple, clean lines and muted colours. Luxurious logo designs, on the other hand, are more opulent and extravagant. They often use bolder colours and more intricate designs.



If you want to come across as affordable and accessible, an economical logo may be the way to go. If you want to convey a message of luxury and sophistication, a luxurious logo may be a better choice.

Geometric logos tend to be more mathematical and precise. They often use shapes and patterns that are clean and orderly. Organic logos, on the other hand, are more free-flowing and natural. They often incorporate organic shapes and lines for a more seamless appearance.

Which one is better for your business? It depends on the message you want to communicate. Geometric logos are often seen as more modern, professional, and trustworthy. They convey a message of stability and dependability. Organic logos are often seen as more creative, unique , and approachable. They can convey a message of growth, change, and progress.



So which one should you choose for your own custom logo? If you want to communicate a message of stability and professionalism, go with a geometric logo. If you want to communicate a message of creativity and approachability, go with an organic logo. Whichever route you choose, make sure your custom logo reflects the message you want to communicate about your business.

Abstract logos are more open to interpretation. They often use shapes and symbols that can represent multiple things. Literal logos are more straightforward and concrete. They often use images that represent a specific thing, like what the company does.

There are advantages and disadvantages to both. Abstract logos can be more versatile and can communicate more complex concepts. However, they can also be harder to understand and remember. Literal logos are easier to understand and remember, but can be less versatile.

Ultimately, it depends on your business branding and what you want to communicate with your own logo. If you have a complex concept that you want to convey, an abstract logo may be a better choice. If you want something that is easy to remember and understand, a literal logo may be a better choice.



Now that you know the different logo styles, you can start thinking about which ones are right for your brand. Take some time to consider your brand's values, personality, and audience. Once you have a good understanding of your brand, you'll be able to come up with the perfect logo for your business. You'll also be ready to have a professional designer from our team to make a logo for you.

Create a logo with us and get a creative, unique, and modern logo design that will help your brand stand out. We are a digital marketing agency that specialises in helping businesses create logos that are memorable and that make a lasting impression. We understand the importance of having a strong visual identity, which is why we offer professional logo design services that are second to none. Don't believe us? Visit our portfolio.

Book a discovery call here so you can finally have your own logo design.