Image Terms and Licensing

Melody Jaimon • December 6, 2022

Image licensing can be difficult to understand at times. That is why we try our best to provide answers to the frequently asked questions below.


Website Builder works with multiple image providers, therefore it's necessary to know the source of the image you want to use on your site. After selecting an image in the image picker, the source appears on the right (highlighted in red in the image below). Some of the images may lack a defined source and so they won't display information. Refer to the image supplier in the questions and answers.


Refer to our terms of service and privacy policy for the complete terms governing the use of the Website Builder platform. In the event of a contradiction between what is contained here and our terms of service, the terms of service will prevail.

FAQs

  • What are the terms of image licensing?

    • Unsplash: all images are Creative Commons Zero (CC0) licensed. You can copy, alter, distribute, and use the photos for free, even commercially, without the photographer's permission or attribution.
    • Giphy: for a complete list of terms, see https://giphy.com/terms
    • Shutterstock: for a complete Shutterstock term, see https://www.shutterstock.com/license
    • No defined source: You have the individual, non-exclusive, non-transferable right to use this image, or any part of it, an unlimited number of times, anywhere in the world, as long as you only use it in Website Builder.

  • Can I use the same image more than once on the same site?

    • Unsplash: Yes
    • ShutterStock: Yes
    • Giphy: Yes
    • No defined source: Yes

  • Can I use the same image on multiple websites?

    • Unsplash: Yes
    • ShutterStock: No, an image can be used for a single site.
    • Giphy: Yes
    • No defined source: Yes

  • Can I use the image on other digital or physical assets that are not part of my site?

    • Unsplash: Yes
    • ShutterStock: No, an image can be used for a single site.
    • Giphy: Yes, as long as you adhere to the Giphy terms.
    • No defined source: No.

  • Can I get a refund for an image I bought?

    • Unsplash: Not relevant, Unsplash images are free.
    • Shutterstock: No, ShutterStock does not give refunds for images that have already been bought.
    • Giphy: Not relevant, and the images on Giphy are free.
    • No defined source: Not relevant, these images are free.

  • Can I edit or change an image?

    • Unsplash: Yes
    • ShutterStock: Yes
    • Giphy: No, this is not allowed according to the Giphy terms.
    • No defined source: Yes

  • Do I need to provide credit to the image's owner?

    • Unsplash: Not required, but would be appreciated.
    • ShutterStock: No
    • Giphy: No
    • No defined source: No

  • What additional conditions should I comply with?

    • Unsplash: None
    • Giphy: A terms described in the Giphy terms.
    • ShutterStock or No defined source: You shall not use any image:
    1. except as included into your responsive website, mobile website, or Web Personalization established using the Service.
    2. combination with pornographic, defamatory, or illegal content, or in a way that violates any third party's trademark or intellectual property rights.
    3. portraying any person featured therein (a "Model") in a manner that a reasonable person would find offensive, including but not limited to portraying a Model in the following ways:
    • In relation to pornography, "adult movies," adult entertainment venues, escort services, dating services, or similar activities
    • in relation to tobacco product advertising or marketing
    • Endorsement of a political party, candidate, elected person, or point of view
    • as having or being treated for a physical or mental condition
    • doing unethical or unlawful acts
    • as a trademark, service mark, or logo

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