Top 10 eCommerce Trends That Will Be Huge This Year

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We’ll ensure that your eCommerce business will not only survive but will also thrive this year. Here are the top eCommerce trends that will be huge this year!

Ecommerce is constantly changing. New trends keep coming up and old ones fade away. It's challenging to keep up with all these changes as an eCommerce business owner, but it’s also a great opportunity to stay ahead of the curve. The right eCommerce strategies can make all the difference between having a successful business and struggling to keep your online store open.

We know that staying informed about the latest eCommerce trends can be challenging, especially if you have a business to run and don’t have time for all that research. That’s why we put together this helpful guide on the top 10 eCommerce trends you need to know about in 2022 and beyond.

Importance of eCommerce Trends

With the advancement in technology and changes in consumer behavior, it has become necessary for businesses to keep up with the latest eCommerce trends.

Ecommerce trends are important because they can help you stay ahead of the competition, better understand your customers, and make more informed decisions about your business. By keeping up with the latest eCommerce trends, you can ensure that your business is able to adapt and thrive in an ever-changing marketplace.



Top 10 eCommerce Trends

Some of the top eCommerce trends that are expected to be big this year include:



01. Advanced Artificial Intelligence (AI)

According to Servion Global Solutions, “By 2025, 95% of customer interactions will be managed without a human.” This trend is being driven by the increasing availability of artificial intelligence (AI) technology. AI can be used for tasks such as customer service, product recommendations, and automated marketing.

As AI becomes more advanced, it will become better at personalising experiences for individual customers. This trend is already starting to take off, with companies like Amazon and Netflix using AI to recommend products and content that their customers are likely to be interested in.



02. Voice-activated eCommerce

The popularity of voice-activated assistants like Amazon Alexa and Google Home is expected to lead to a surge in voice-activated eCommerce. This trend is convenient for customers and has the potential to be very lucrative for businesses.

Businesses need to ensure that their products can be easily found and purchased using voice search. They also need to create compelling “skill” descriptions for voice-activated assistants like Alexa.

03. Influencer Marketing Will Be Huge

Influencer marketing is a form of marketing that involves working with popular social media users to promote your products or services. This trend is expected to be big this year, as eCommerce store realises the potential of influencer marketing to reach large audiences.

To succeed with influencer marketing, businesses need to identify relevant influencers and work with them to create content that will resonate with their followers. It’s also important to track the performance of your campaigns and adjust your strategy accordingly.



04. Virtual Reality (VR) in eCommerce

Virtual reality (VR) is expected to have a big impact on eCommerce this year. VR can be used to provide customers with an immersive experience that allows them to “try before they buy”.

For businesses, VR presents an opportunity to differentiate themselves from the competition and create a more engaging shopping experience for their customers. To take advantage of this trend, brick and mortar stores need to invest in VR technology and create compelling VR content.



05. Rich Content for a Visual User Experience

As users become more accustomed to consuming content on social media, they’re also becoming more receptive to rich content such as videos, infographics, and images. This trend is being driven by the increasing popularity of visual platforms like Snapchat and Instagram.

To take advantage of this trend, businesses need to create engaging and visually-appealing content that can be easily consumed on mobile devices. They also need to make sure that their eCommerce sites are optimised for mobile devices.



06. More Dedicated Shopping Apps

This year, we predict that more eCommerce businesses will release dedicated shopping apps. This is in response to the growing trend of mobile shopping; by having a separate app, businesses can provide a better customer experience for their mobile online shoppers. In addition, apps can take advantage of features like push notifications and geolocation to provide personalised content and special offers to users.



07. Chatbot as Personal Assistants

Chatbots are becoming more and more popular as they can provide the same services as a human assistant but at a fraction of the cost. This technology is being used by major eCommerce brands such as Starbucks and Sephora, and it’s only going to become more widespread in the coming years.

One of the advantages of chatbots is that they can be available 24/7, which is not something that human assistants can always offer. They can also handle large volumes of requests without getting overwhelmed, meaning that you won’t have to wait for days or even weeks to get a response.



08. Social Payments

One of the biggest trends that will be huge this year is social payments. This is where people can use social media platforms like Facebook and Twitter to pay for goods and services. This is a great way to make payments because it is convenient and fast. Additionally, it also allows you to keep track of your spending and see what your friends are buying.

| Read more: What is the Best eCommerce Platform?

09. Augmented Reality (AR) Enhances the Online Shopping Experience

We are all familiar with the traditional online shopping experience. You browse a website, find an item you like, and add it to your cart. Checkout is usually a simple process, and you receive your purchase within a few days. But what if there was a way to make the online shopping experience even more immersive and exciting?

This is where augmented reality comes in. With augmented reality, you can view products in a realistic environment before you buy them. This technology is still in its early stages, but it has great potential for the future of eCommerce. Imagine being able to try on clothes or test out makeup before you commit to buying it.

Or being able to see how furniture would look in your home before you make a purchase. Augmented reality has the potential to revolutionise the online shopping experience and make it even more enjoyable.

10. Environmental Topics Influence Costumers

How to Select Which eCommerce Trends to Adopt

There are a lot of trends out there, and it can be tough to decide which ones to adopt for your business. Here are a few factors you should consider when making your decision:

• Your audience: Research your target market and see what trends they are interested in. Use customer data to evaluate if a trend is right for you.
• Your budget: Some trends require more investment than others. Make sure you have the budget to support the trend you want to adopt.
• Your resources: Do you have the manpower to implement the trend? If not, is there a way to outsource it?
• Your goals: What are your business goals? Choose a trend that will help you meet those goals.

If you keep these factors in mind, you'll be able to choose the right eCommerce trends for your business.



Summing Up

There you have it—a list of the top eCommerce trends that will be huge this year. So, what are you waiting for? Start incorporating these trends into your eCommerce business and watch your eCommerce sales soar!