Why Do Proven Digital Agencies Put Their Logos on Client Websites?

Melody Jaimon • October 4, 2021

If you have worked with a digital marketing agency in the past and asked them to design you a website, you may have noticed that they added their logo on the footer of your site, often accompanied by a text saying “This website is managed by [insert agency name here]” or something to that effect.



While it may seem like a cynical attempt to advertise their agency for free, this is actually a common practice by digital agencies across the world, including ours. And there are several good reasons why agencies like us do it. Let’s go through each of them.

Creating a Sense of Style

An agency’s logo on a website is a bit like a car manufacturer’s emblem on the hood of a car. If your car is a Mercedes-Benz, of course you’d like for everyone to see that. Mercedes-Benz is a prestigious name considered to be among the best of the best. And having the Mercedes-Benz emblem grace the body of your sweet ride is a great way to show other people you have a sophisticated taste in vehicles.


In the case of agency logos, if your site visitors see that your website was designed by an award-winning website agency such as Love My Online Marketing, they’ll be inclined to trust your business even further.


Here at Love My Online Marketing, we align ourselves with the Mercedes-Benz brand, who, as you may already know, is one of the top brands in the automotive industry in Australia. Our commitment to building some of the most beautiful sites you’ll ever see shines through our expansive portfolio, and we believe that the level of commitment we demonstrate is similar to that of Lexus.


So, if your site visitors see our logo on your site, it will have the same effect as when people see the Mercedes-Benz logo on a car. Also - we don't just place our logos anywhere; we are selective of the websites we place our brand on. To us here at Love My Online Marketing it is like an artist’s signature.

Protection Against Copyright Infringement Claims

We make sure to use only relevant, high-quality images when building a website. And all the images we use are licenced under a standard licence which only authorises us, Love My Online Marketing Pty Ltd, to use said images.



If the images are used on public materials and the owners managed to track it, they might ask you to show proof that you’ve purchased a licence to use their images. But you don’t have that, which means they may impose a copyright claim that can subject you to hefty fines.


However, having our logo on your site saves you all the trouble of having to deal with a copyright dispute, as it makes it easy for licence owners to trace their assets back to us. This means that you’ll be safe from any copyright infringement claim.

Clear Contact Details for You and Your Site Visitors

After a long time, some of our clients want a quick reference to contact us instead of a Google search.



Having our logo and agency name on the footer helps our clients get in contact with us faster.


Also – having our details on the footer provides a visible contact point website visitors in case they encounter issues while browsing. It has happened at times where someone reached out to us direct to report an issue they were experiencing with a client’s website. Each time it happened; we were able to fix the problem immediately at no detriment to our client.

Takeaway

Digital marketing agencies like us don’t put our logos on our clients’ websites for our own selfish reasons. We do it for the benefit of you and your business. If you’re worried that maybe the links we place on your footer may cause issues like decreased SEO performance, don’t be. The links we add are no-follow and will have zero impact on the overall performance of both of our websites. Of course, at the end of the day, you’re free to decide whether or not to have our logo on the footer of your website.

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