10 Awesome SEO Statistics That Will Revolutionise The Way You Do Business

There are over 1.74 billion websites on the internet, and more than 4 billion internet users.

The right digital marketing strategy will help generate revenue and grow your business. Through the implementation of SEO, a business is able to experience organic growth.

If learning how to do digital marketing and SEO sounds too overwhelming, look into hiring professionals who offer website design and development services.. They have expert teams put together who specialise in these skill sets.

If you want your business to rank high in the SERPs, you need organic search. The only way you can attain organic search is through the efforts of good SEO practices. 

Organic search accounts for 51% of traffic on a website. If your business doesn’t invest in SEO and isn’t getting any traffic from organic search, you’re losing a huge source of revenue. Not only that, your competitors will gain from your loss.

More than 70% of people state that pop-up ads are their least preferred method of advertisement. Of that percentage, over 25% now make use of an ad blocker. An ad blocker is most often an extension for a web browser that blocks pop-up ads from appearing.

Ad blockers are increasing in popularity too. As more and more people make use of them, pop-up ads decrease in their effectiveness.

About 93% of people search for products they're interested in online. This search is often preliminary research to figure out what solution they need. A customer might have an idea of what they need, but they use a search engine to help them decide.

If your business isn't online, then it won't have a chance to help influence any buying decisions. Instead, they'll flock to your competitors. If you aren't appearing in online searches, then you may as well not exist.

Google controls more than 70% of the search engine market. Considering most people use Google, it's a wise choice to tailor SEO strategies to Google.

Each search engine prioritises results based on different criteria, however slight. Google happens to reign supreme. However, if you're targeting users in China, for example, then you might consider optimising for Baidu. It ranks as the highest search engine in that country.

While Google updates its algorithm on a regular basis, there are a few metrics that remain consistent. Once you understand how to optimise your SEO for Google, your visibility in the SERPs will improve.

Some of the factors that Google takes into consideration when ranking a site are:

domain age

page speed

grammar

UX and UI

site authority

backlinks 

More people than ever are using "near me" in their searches. It's a phrase people use when they're looking for a local business.

If you're hoping to draw in local business, you need to incorporate keywords related to your local area.

When was the last time you clicked onto the second page of the search results? Exactly.

If your business hasn’t invested in strong SEO, your site won’t appear high in the SERPs. Considering most people only look through the first few results on the first page, you won’t have any chance if you’re sitting on the second or third page.

About 28% of local searches end with a person making a purchase. When people are conducting a local search, they often have a strong buying intent. They're looking to buy a product near them and now.

To increase the odds of your business finding local customers, set up a Google My Business profile.

A huge majority of internet searches are conducted on a mobile device. With Google's introduction of Mobile-First Indexing, it's more important than ever to have your site optimised for smartphones. 

If your site’s loading speed is slow or it doesn’t translate well onto a mobile device, Google will penalise you and drop your SERPs ranking.

Over 46% of people now use voice queries for their internet searches. This statistic is expected to increase as more people buy smartphones with integrated voice assistants. 

It's estimated that in 2020 over 50% of all searches will be done through a voice query. The rise of voice search will have a huge impact on businesses. Those businesses not prepared to rank in a voice search will be left behind.

The way SEO is used has changed over the years. Google has updated its core algorithm with various functions to make it “smarter”. Google is now able to analyse a site and decide whether the content is relevant, if it has topical authority, and more. If Google determines a site is filled with spam, poorly written content, or other negative factors, it drops the site’s ranking.

If a business wants to survive and flourish in the digital age, it’s more important than ever to stay current with SEO trends. We hope these SEO statistics helped give you several ideas on how you can improve your own digital marketing.

Many business owners are overburdened. Don’t try and tackle SEO alone. Contact us today to have experts handle improving your digital marketing strategy and SEO.