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Crown Street, Wollongong, 2500
How to Add Forms to Your Website
Melody Jaimon • Aug 05, 2021
An online form, or a web form, is a web-based tool where site visitors can input information requested by the website owner. Its main purpose is to generate leads, but it can also increase your conversions, reduce the amount of spam emails you receive, and streamline many functions that would otherwise need to be done manually.
The most popular type of form is the contact form. This is commonly used to collect basic information such as name, address and contact details, and is typically embedded in the “Contact Us” pages of websites.
There are also web forms that are more sophisticated and allow users to perform complex tasks, such as making powerful calculations to find out the estimated cost of a particular service.
You may already be aware of this, but an online form is an extremely invaluable tool for any company that wants to maximize their lead generation efforts. But for you to be able to seamlessly add forms to a page on your website, you need a form builder plugin, preferably one with robust features and is not in any way restrictive.
In this blog post, we will introduce a form builder that allows you to make smart questionnaires and then teach you how to add them to your site.
About Our Preferred Form Builder
The form builder that we use is unlike any other. Most form builders are quite standard in terms of their capabilities, but the one we use has an innovative set of capabilities that allows you to engage your audience in a way like never before.
Let’s take a look at some of its best features:
Conversational Forms
Basically, our preferred form builder lets you make forms and surveys that shoot one question at a time so that answering will feel more conversational instead of direct and monotonous. This translates to better responses and higher completion rates.
Smart Conditional Logic
The tool gives you the ability to control the logical flow of your surveys and create forms that dynamically change the questions based on what the responders fill out. With smart conditional logic, you can ask the right questions at the right time and skip the ones that aren’t relevant anymore to responder, making the process of answering surveys feel more conversational rather than static and unchanging.
Impressive Design
Another amazing feature of this tool is that with it you can create one-of-a-kind forms that look stunningly beautiful. This is quite refreshing to see, especially since most of the forms out there look the same.
Built-in Photo and Video Capabilities
It comes with built-in photo and video capabilities that allow you to include impressive visuals along with each question.
Limitless Style Options
With this form builder, you can create your own custom layouts and themes so that the form closely matches the style of your website.
Advanced Metrics & Functions
See responses, track completion rates, generate shareable reports, and send data to the other tools in your arsenal for in-depth analysis.
Fully Responsive
All of the forms and surveys that you make using this form builder are fully responsive across any device, from mobile gadgets to desktop computers.
Easy to Use
No programming experience is required to use this form builder. The same is true for publishing a form on your webpage. The entire process mostly involves working on the questions, adding images, choosing design elements, etc.
What Our Preferred Form Builder Can Make
To give you an idea of the type of forms you can make with our preferred form builder, we’ll show you an example that showcases some of the features we just mentioned.
This advanced questionnaire is one of the many forms that we created for a law firm client of ours. It is basically an online criminal case assessment questionnaire designed to ask a set of questions to prospective clients so that they can gather as much information as they need without having to talk on the phone or exchange emails back and forth. This allows them to come up with an initial legal advice tailored to their client’s individual needs – but in a better, more efficient way.

Let’s take a look.
This is the introduction part of the form. Throughout the entire questionnaire, responders can either press the ‘Let’s get started’ button or hit the ‘Enter’ key to proceed after answering each question.
As you can see, the questions come one at a time.
After answering a question, the next one immediately appears on the screen.
There’s a progress bar above so the responder can track their completion status.
After filling out their basic information, here’s where the fun starts.
This question is where the smart conditional logic part of the form begins. The next set of questions that the responder will get will depend on their answer.
If the responder answered ‘yes’, here are some of the questions and prompts that the responder will get.
Similar to the one above, this yes or no question is followed by different questions and prompts depending on the responder’s answer.
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If the responder’s answer is no, these are some of the questions and prompts they will get.
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Once the responder is done answering, they will get a prompt informing them that they have completed the questionnaire and to expect a response within 48 hours.
The example above is a great example of the smart questionnaires and surveys you can make with our preferred form builder.

In the case of our law firm client, their prospective customers can get free legal advice on their legal matter by simply answering a short online questionnaire that looks better and flows more efficiently than normal forms. They no longer have to exchange emails, texts or talk on the phone just to get things started. With the smart forms automating their information gathering process, they can focus on the more complex aspects of their work.
Pricing Information
There are four plans available:
Free ($0/month), Basic ($25/month), Plus ($50/month), and Business ($83/month).
Impressively enough, the ‘Free’ plan offers a lot of features including unlimited forms, logic jumps, hidden fields, templates, calculator, app integrations, and more. But it only allows a maximum of 10 responses per month and a max of 10 questions per form. It’s not that bad in terms of features. But if you expect to receive a lot of responses each month, then the paid options are better suited for your needs.
The ‘Basic’, ‘Plus’ and ‘Business’ plans offer up to 100 responses/month, 1,000 responses/month, and 10,000 responses/month respectively. Each paid plan offers unlimited forms, unlimited questions, unlimited logic jumps, and shares many other features.
The ‘Business’ plan is more suited for growing businesses and large enterprises mainly because of its advanced set of features that include Google Analytics integration, Google Tag Manager, Salesforce integration, priority support, and live chat, among others.
Now that we’ve gone through its features and pricing, it’s time to teach you how to use this tool so that you can finally start creating and publishing forms and surveys that are impressive and engaging.
How to Add Forms Using Our Preferred Form Builder
- Visit this link right here to get started.
- Create a free account by entering your email address and password. Signing up with Google is also an option.
- Agree to the Terms of Service Agreement and Privacy Policy
- You will be asked to answer a set of questions about yourself and your purpose for using the tool.
- Get started on creating your form. You can either choose a template or start from scratch.
- Once you’re done creating the form, copy the embed code and paste it into your webpage’s HTML.
Final Thoughts
Online forms make it possible to collect and process data more efficiently, and a powerful form builder enables businesses and web design agencies to create smart forms that convert better than normal ones. For a tool that plays such a crucial role in web conversions, every business website should definitely have a form builder in their arsenal.
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