How To Set Up LinkedIn Sales Navigator?

Melody Jaimon • July 27, 2023

For many reasons, including if you work in sales, business development, or networking with other professionals, activating LinkedIn Sales Navigator Professional can be helpful.


A significant tool for enhancing prospecting, lead generation, and relationship-building on the LinkedIn network is also made available to sales professionals, business development reps, and other people with a sales focus via LinkedIn Sales Navigator Professional. It is a premium membership service that makes it easier for users to identify, interact with, and engage prospective clients or customers.


Sales Navigator Core (Professional) costs
A$142.99 / month* or A$1,451.87 / year (save A$240.00)*

Key purposes and benefits of LinkedIn Sales Navigator Professional include:
  1. Advanced filters for lead and account search
  2. Advanced Lead Search and Filtering: Sales Navigator allows you to conduct highly targeted searches to find potential customers or clients. You can filter leads based on specific criteria such as industry, company size, location, job title, and more. This helps you focus your efforts on the most relevant prospects, increasing your chances of successful outreach.
  3. InMail Messaging
  4. With Sales Navigator, you get access to InMail, LinkedIn's messaging feature that allows you to send messages to people outside your network. InMails can be a powerful tool for initiating conversations with prospects, decision-makers, or other relevant individuals, even if you don't have their direct contact information.
  5. Alerts on lead and account activities
  6. Real-time Insights and Updates: Sales Navigator provides real-time updates on your leads and prospects. You can see when they change jobs, post updates, or engage with your content. This information helps you engage with them at the right time and with relevant content.
  7. Competitive Intelligence: Sales Navigator allows you to keep an eye on your competitors. You can track their activities, hiring trends, and customer engagements. This information can be valuable for refining your sales and marketing strategies.
  8. Possibility to create custom lead and account list
  9. Lead Recommendations: The platform provides personalised lead recommendations based on your saved leads, preferences, and LinkedIn activity. This feature can help you discover potential prospects you might have missed otherwise, saving you time and effort in prospecting.
  10. Saved Searches
  11. LinkedIn Learning and Sales Navigator Learning Hub
  12. Subscribing to Sales Navigator may also grant you access to LinkedIn Learning and the Sales Navigator Learning Hub, which offer educational resources and courses to enhance your sales skills and knowledge.
To activate LinkedIn Sales Navigator, follow these steps:

1. Sign Up for Sales Navigator

  • If you don't have a LinkedIn account, create one by visiting www.linkedin.com and completing the registration process. 
  • If you already have a LinkedIn account, click the For Business Icon in the top right corner of your LinkedIn homepage. Then select the Find Leads icon from the menu that appears.
finding leads on Sales Navigator

2. Choose the Right Plan

  • On the Sales Navigator Core, click Learn More.
  • Then click the Start my free month button.
learn more about Sales Navigator Core
starting your free trial

3. Enter Payment Information

  • Choose and confirm your billing cycle, either monthly or annually.
  • Select your payment method and review your order. 
billing cycle confirmation

4. Then click the Start your free trial button.

starting free trial

5. Once done, exit LinkedIn and email Love My Online Marketing with the following info: 

  • Your LinkedIn Profile Login 
  • Username 
  • Password
  • A clear photo of your valid and unexpired government-issued ID. This is necessary to verify your identity in cases where we have to recover account access due to restrictions. You can check the LinkedIn policy here.
  • Driver’s license
  • Passport
  • Professional (Photo-studio taken) Profile Picture
  • Cover Photo
  • Company Logo


This way Love My Online Marketing can take care of building your LinkedIn profile and outreach.

Takeaway

Overall, LinkedIn Sales Navigator Professional aims to provide sales professionals with the resources and knowledge required to strategically and effectively identify and engage with potential clients. This will enable them to develop deeper, more meaningful business relationships and succeed in their sales efforts.


Love My Online Marketing provides numerous LinkedIn services, including profile creation and optimisation, for a reasonable price. We also provide LinkedIn Outreach and Content Marketing at a fair price. So feel free to
book a meeting with Love My Online Marketing if you need assistance in building your LinkedIn brand presence. 

See How Our Agency Can Drive Massive Amounts of Traffic to Your Website

Website Design designed for your audience and to be found on Google Searches
SEO - unlock relevant and increased SEO traffic. 

Paid Media - effective paid strategies with a clear ROI.

Get Started

Love My Online Marketing has 10+ Years of working alongside businesses and helping them grow. Discuss your options for online success from website Design and Development through to Google Marketing.

Get in Touch

Do you want more traffic and business leads?

Love My Online Marketing is determined to make a business grow. Our only question is, will it be yours?

Let's Chat
Hands holding a tablet with glowing network icons and connected app symbols overlayed
By Melody Jaimon May 25, 2026
Learn why .com.au domains must be connected to a valid ABN, ACN or business name, what happens if your ABN is cancelled, and how this can affect your website and Google Workspace email.
Person writing on a whiteboard filled with diagrams and notes in a bright office
By Melody Jaimon May 6, 2026
Hiring a website design agency can impact your Google rankings, enquiries and brand. Learn what to ask before signing a website contract.
Person working on laptop with search page, beside an alarm clock and coffee mug on a desk
By Melody Jaimon May 6, 2026
A new website does not rank instantly on Google. Learn what affects crawling, indexing and rankings, plus how to improve visibility faster.
Smiling woman gesturing during a video call in a bright office, with a laptop in the foreground
By Melody Jaimon May 6, 2026
Hiring one marketer does not always mean having a full marketing team. Learn the difference between in-house marketing and agency support.
A woman is stacking coins on top of each other on a table.
By Melody Jaimon April 30, 2026
In 2026, pro websites in Australia range from $3.5K to $10K+. Learn what you’re paying for, and how to avoid undercutting your business goals.
small business owner using GoHighLevel
By Melody Jaimon April 21, 2026
Revolutionise your small business with GoHighLevel's all-in-one CRM. Automate tasks, close deals, and streamline your processes. Try it today!
A shopping cart icon over a map of Australia against a blue and green gradient background.
By Melody Jaimon March 26, 2026
Scaling a Shopify store in Australia takes more than plug-ins. Custom apps improve speed, fix logistics, and support real growth.
Digital graphic of a storefront with icons representing Local SEO, floating above a laptop while a person holds a stylus.
By Melody Jaimon March 25, 2026
Learn why posting on Google Business Profile 2–3 times a week can help keep your profile active, support stronger local visibility, what types of posts to use, how the Learn more button drives website traffic, and how to schedule posts in advance.
A glowing orange hexagonal FAQ button centered among several blue hexagonal question mark icons on a dark background.
By Melody Jaimon March 25, 2026
Learn how to use FAQs to improve SEO and AEO visibility with practical, DIY-friendly tips for business owners, including where to place FAQs, how to write them, and what to avoid.
Hands typing on a laptop keyboard; focus on hands and keys.
By Melody Jaimon March 20, 2026
Most DIY sites can’t meet NDIS needs. Poor accessibility, weak SEO, and missed legal content create real risk. Read the full post.