The Amazing Resurgence of QR Codes in 2022

QR (Quick Response) codes have been around since 1994, the popularity had experienced a decline, until they have found a new life in 2020. The pandemic revived the need for touch-free solutions.

QR stands for Quick Response with the idea being that when the code is scanned, the information it provides is instant and what you are looking for.

So what makes up a QR code

A QR code is a matrix barcode that is targeted towards smartphone uses which is now nine out of ten Aussies. When scanned with a Smartphone, the QR Code will take you directly to a specific webpage, menu, payment screen, app, or offer specific information unique to the code. 

What do you use a QR Code for?

QR codes resurged and are now being used for contactless payments, contactless delivery, and contactless pickup among others.

For marketing purposes QR codes are used deliver an enhanced customer experience by brands and businesses of all sizes. With QR codes, you can offer information on any product or service you provide and make it accessible to your audience, instantly on their phone.

QR codes usually look something like this

QR Code's Popularity in 2021

QR codes are becoming more popular because consumers have finally learned how to use them but also they are now native to most smartphones so users no longer need to download a separate app to use QR codes. The latest Android smartphones have also made QR code scanning an essential feature.

How to scan QR codes on iPhone?

All you need to do to scan a QR code with iPhone is launch the camera.

You don't need a separate QR code reader app. Just open the native camera app on your iPhone and make sure the QR code is inside the camera's viewfinder and a pop up will appear, which you'll need to tap to be redirected to the page, app, or information stored within the code.

How to scan QR codes on Android phones?

If you have an Android phone, you can either use Google Lens app to scan a QR code rather than download a third party app, or you can use Google Lens through the native camera app on many Android phones.



For Samsung phones, a QR Code reader is built into the camera app like iPhone offers, allowing you to scan a QR code by simply placing it within your camera's viewfinder, with a pop up appearing with the information detected in the code.

How to generate a QR Code?

2. Choose the type of content you're promoting.

3. Customise your QR Code.

You can customise your QR code by selecting the color of your choice.

4. Upload your logo

5. Finalise your QR Code Design

Finalise your design by choosing the shape of your QR code, and then click "Create QR Code" to generate your unique code. You can also choose the file to generate such as PNG, SVG, PDF or EPS.

Things to look for when choosing a QR code generator are whether you can track and analyse performance, and if it allows you to design a code that's unique to your brand.

Conclusion