The Ultimate Guide to Create Animated Posts for Social Media

Increase user engagement on your social media channels by using animated posts.

The consumers of today are visual people! In a generation of mobiles and social media where user attention span being as low as just 8 seconds, visual content in the form of animations can successfully retain an audience’s attention.

Any marketing is a combination of strategy with creativity and some fun. Particularly when it comes to marketing a brand on social media, this becomes more prominent because social media channels have almost 3 billion monthly users across the globe. So, on-point creative work will be the attention-grabber.  Hopefully, this article will inspire you to make use of the power of motion design and level up your social media marketing in 2020.

Yes! You heard it right. When on the web, users tend to consume social media videos and other media more than the regular photo content. Research suggests, once people have watched a video, 64% of them are more likely to complete a call-to-action, whether to subscribe or buy an item. Additionally, If you use animation to explain the benefits of your product or service to the user, they are more likely to watch the full video than reading that content on your website, allowing your message to get across in an engaging way and the user learns more about your business. Interestingly, adding a call to action at the end of the video is an awesome way to drive the target audience to take further action.

Yes! there is not an iota of doubt, the animation is the powerful attention grabber in the news feed on social networks. It makes your post unique and stands out in the huge ocean of information and visual content. The animated social post seems to be full of life, fun, and very interacting. These posts catch the eye and keep users watching and reading your brand’s message. As we are aware, GIFs and videos have already proved that they perform the best on all the social platforms. the secret is most of the social media algorithms boost posts that are being watched for a longer time. Consequently, it also drives the brand’s profile, raises its popularity, and target audience engagement.

Visually stunning animation or fun short videos have the ability to stick to the user's memory and steal their hearts. Also, animated content can make users want to share the content. Subsequently, drives more traffic to the brand's social profile/business website/landing page, and upsurges the conversion rate.

Fun animation is an excellent way to tell your brand’s story in a funny and creative manner. Everybody Loves fun and entertaining content. Most of us are always in search of something that can give us psychological relaxation and relief (in particular, after days of routine and hard work). The fun-filled animated posts can entertain users, engage them, make them laugh, and finally a fan of a brand.

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. It is available on web and mobile and integrates millions of images, fonts, templates and illustrations. Users can choose from many professionally designed templates, and edit the designs and upload their own photos through a drag and drop interface. The platform is free to use, and paid subscriptions like Canva Pro and Canva for Enterprise offer additional functionality(Source Wiki)

To use the Canva Animator, you simply create your design in canva, head to “Download,” and select “Animated GIF/Movie” from the dropdown menu. From there, you can choose an animation style and download it as a GIF or movie. You can also use the"Animate" Option and stickers , to create the animated graphics. Additionally, you can use animated stickers( in the "elements" section) to create awesome graphics for your brand.

Toonly is an animated explainer video creator that you can use to create simple videos to make "how-to" videos, marketing for a product or service, and many more. The great thing about it is that it's so easy to use. You don't need to understand coding or know anything about actual animation.

Animated explainer videos have grown swiftly in popularity because they’re easy to set up, easy to use , and you can just drag and drop different dialogue and animations into the video within seconds.  This is the actual software that you purchase rather than a cloud-based SaaS. Software as a Service, also know as SaaS, is a cloud-based service where instead of downloading software to your desktop PC or business network to run and update, you instead access an application via an internet browser. You can watch some Tutorials here on creating animated graphics on Toonly.

Apple Motion is the most cost-effective way to make professional promo videos. Apple Motion, a downloadable graphics app for Mac OS X, is ideal for creating simple titling animations for your business or independent projects. The Emphasis here on how simple and easy it is to use this tool. You can watch some easy tutorials here on creating graphics on Apple Motion.

Visme is an easy to use visual content creation and collaboration platform. It comes packed with animation and interactivity features to help you create eye-catching designs that do much more than just static images. For example, with Visme, you can create infographics in minutes with its drag and drop editor and a library of hundreds of templates, photos, and animated characters. Besides infographics, Visme can be used to create other forms of visual content like presentations, banners, videos, etc.

The animation content is able to deliver user engagement and traffic to your website /landing page while encouraging users to share the content and visit the site more often. According to studies, animation allows you to describe any concept in a simple approach. Whether it is complicated stats, tutorials & coaching, company Inside story, or explaining your brand's newly released products OR services, animation can be done easily and affordably using these tools.