7 Services your Marketing Team Should Know About in 2023

7 Services your Marketing Team Should Know About in 2023

Use these seven services to take your marketing team to the next level in 2023:



1. Marketing agency

Does your in-house marketing team know the ins and outs of marketing? Are they capable of driving results that put your brand on the first page of Google?

Can they help you target the right audience?

Your marketing team can't know everything, given the diverse and ever-changing market dynamics.

That's why you need the services of a B2B marketing agency.

These agencies help you get the heart of what you do and why. From helping you build a solid brand identity, web development, and digital media buying to social media marketing, and email marketing management, these agencies help you nail your marketing efforts.



As these agencies work with numerous clients, they have specialists for each channel. Also, these agencies regularly conduct training sessions to ensure employees stay up-to-date with the latest marketing trends.

With a marketing agency, you benefit from each employee's skills and tap into the team's collective experience with clients.

As these agencies know what works and what doesn't work, you're likely to taste success sooner than you expect.

Interesting fact: A marketing agency spends 20 hours creating weekly marketing strategies per client.

2. B2B eCommerce services

With expectations of digital experience at an all-time high, B2B companies cannot overlook the benefits of using B2B eCommerce websites.

Today, B2B ecommerce solutions have a massive resurgence because it's changing how companies operate.

Thanks to the personal shopping experience provided by Amazon, even B2B customers expect a seamless experience.

That's why companies are relying heavily on B2B eCommerce tools.

An effective B2B eCommerce platform or tool enables your company to grow, scale, and quickly meet market demands by opening new channels and reaching new market segments.



Your marketing department has a lot on its plate. Some of your employees might be working overtime.

Why do you want to stress your team by loading them with tasks to create a logo, brochure, graphics, or power-point templates?

A graphic designer designs and prepares a marketing brochure in a fraction of a section.

Hiring a graphic designing service builds brand consistency. These services focus on your brand’s tone and consistency that you want to express to customers.

Source

A cheap marketing template and unprofessional style will likely turn away customers and ensure you don't build brand consistency.

Distinct branding sets your company apart from competitors. As graphic designers are proficient in their field, they constantly adapt to new and emerging trends.

The design-related innovative ideas these professionals bring to the table give your brand a professional touch.

Interesting statistics: 80% of small business owners think graphic design is essential for the success of any business.

4. Content writing services

In today's digital world, customers first interact with your content before building an impression about your products and services.

So, can you afford to make a below-average first impression on your customers?

Most companies cannot afford to do so.

Enter content writing services.

These content writing services create a target-audience-oriented content plan. They provide interesting and valuable content across all your communication channels.

From creating a content plan, and writing and editing content for marketing channels to creating podcasts, blogs, and articles, the content writing services help you create content that resonates with your target audience.

As these services are pro in their field, they help you connect with your target audience, streamline your brand voice, help you rank on search engines, optimize the existing content, and multiply your sales conversion rate.

5. Marketing analytics services

Marketing analytics is a practice that uses data to understand how customers interact with your brand. Hiring a marketing analytics service allows you to make better business decisions.

These services give you access to information, allowing you to make informed decisions.

The actions and data obtained help you step back from your assumptions and see how your actions play out in the real world.

Marketing analytics helps you predict customer behavior. You can see what they're doing so that you plan for the future.

By analyzing your marketing and sales, you better understand who your customers are and what content or marketing tactic resonates with them.

It becomes easy to alter your marketing efforts based on the information you receive. Analytics show you how to improve your campaign and determine which aspects of those campaigns are not meeting your benchmarks.

Interesting statistics: 32% of marketers believe that marketing analytics is essential in supporting their marketing strategies.



6. Market research services

When running your business, making assumptions about the customer's likes and dislikes and the current market trends causes you to waste time, money, and energy.

Irrespective of whether you're a start-up or a company looking to expand your market, conducting thorough market research is imperative to remove the guesswork from your marketing strategies.

It's for this reason companies rely heavily on market research tools and services. These services help you understand which strategy performs best in the market, which market offers the greatest success, and which product can help you earn revenue.



In addition, these services help you define your target audience; once you know who they're, marketing becomes a breeze.

You can even understand where your brand stands against your competitors.

Another advantage of making it a part of your marketing department is that it tells you which audience to market to, gives information about where non-customers and customers spend their time and help you improve your marketing messages and design.

It's a goldmine for your marketing team.

Interesting statistics: Less than 40% of marketers use consumer research to drive business decisions. By using market research services, take on the early advantage.



7. Public relations (PR) agency

Most companies consider PR as a tool for strategic communication. Still, a PR agency adds new feathers to your company when it manages the totality of your company's image, brand, and reputation.

These agencies work by elevating the reach of your marketing strategy and creating increased brand awareness among your target audience. These agencies shape your brand image in places where it matters the most.

A positive brand image directly relates to the credibility of your company. And a credible brand is better adept at attracting investors and securing funding from them.

When you hire a PR agency for your marketing team, they leave no stone unturned in nurturing and maintaining your company's positive brand image.

Interestingly, PR is a highly effective tool in long-term reputation management.

Using the resources, experience, and media relations of these PR agencies, you take your 

company to another level.

Interesting statistics: A press release is one of the most trustworthy content formats for media.



Helping your marketing department reach new heights

So, those were the seven services your marketing department requires to grow in 2023. While each service or agency is unique, they bring a different skill set to the table and help you grow in numerous ways.

When you're trying to improve your marketing department from within, it's challenging to see the forest for the trees.

These third-party services help you identify potential gaps in your marketing department so you can decide on areas to improve.

Hiring these services is a boon in disguise for your marketing department because it gives you the perspective your team would have ignored if you ran the project internally.

It's probably the right time to invest in an appropriate service. So, take a back seat and enjoy your business reaching new heights.