How Much Does SEO Cost in Australia in 2025?

What Does SEO Typically Cost in Australia?

SEO pricing in Australia varies depending on the provider’s experience, the scope of services, and the size of your business. Here's a general breakdown of what you can expect to pay in 2025:

These ranges are based on publicly available data from local providers, client feedback, and our team’s experience working with Australian businesses across different industries.



Notes:

• Freelancers may offer lower rates but often provide fewer services or require more hands-on direction.
  
  
• Small to mid-sized agencies typically deliver strategy, content, on-page optimisation, and basic reporting.
  
  
• Larger agencies or enterprise plans often include in-depth audits, technical SEO, custom content, link-building, CRO, and multi-channel support.
  
  

Rather than using rigid, pre-set packages, many modern agencies (like us) now tailor pricing around business goals, flexibility, and performance accountability.

Our SEO Packages: Tailored to Your Growth Stage

At Love My Online Marketing, we don’t offer rigid “checklist” SEO packages. Instead, we provide flexible, hour-based monthly plans designed to deliver the best ROI for your business stage—without wasting time on tasks that won’t move the needle.

Each package is structured around strategic hours per month, allowing us to adjust your strategy dynamically based on your goals, traffic performance, and algorithm changes.

SEO Package Options:

The more hours in your package, the more strategic depth we can bring to content, technical SEO, competitor research, and long-term planning.

This structure lets us adapt month to month—so we’re always prioritising what will get you the best results, whether that’s fixing technical issues, building local visibility, or creating high-converting content.

Why Clients Choose Flexible Monthly Packages

Rather than pay for bloated packages filled with things you might not need, our clients value:

• Transparency: You see where your SEO hours go every month.
  
• ROI focus: We prioritise what will make the biggest impact.
  
• Adaptability: As your business grows, your SEO strategy evolves.
  
  

Whether you're a local clinic, a national brand, or a fast-growing ecommerce business, we build SEO strategies around where you're going—not just where you are.

What Affects SEO Pricing?

Whether you’re working with a freelancer or an agency, several key factors influence the cost:

• Business size and scope – A local plumber’s needs are vastly different from a national eCommerce brand.
  
• Website health – Sites needing technical fixes or cleanup require more upfront hours.
  
• Industry competition – Highly competitive niches (like finance or law) require more aggressive strategies.
  
• Goals and deliverables – Content marketing, backlink outreach, CRO, and reporting all affect how hours are used.



What You're Paying For With a Quality SEO Package

Here’s a breakdown of what your investment may include when you choose an ethical, results-driven provider:

• Technical site audits and fixes
  
• Keyword research and strategy
  
• On-page SEO (title tags, meta descriptions, internal links)
  
• Content optimisation and copywriting
  
• Google Business Profile setup or optimisation
  
• High-quality link building
  
• Performance reporting and analytics insights
  
  

Instead of ticking off tasks, we prioritise what drives ROI—so every hour is spent moving the needle.

What to Avoid: Cheap SEO Red Flags

Not all SEO is created equal. While low prices can be tempting, they often come with risks:

• “Guaranteed rankings” – No one can promise #1 positions without violating Google's guidelines.
  
• Spammy backlinks – Low-quality links can get your site penalised.
  
• Black-box strategies – If you’re unclear on what’s being done, you’re likely not in control of your SEO reputation.
  
  

Google has published clear SEO starter guidelines that outline best practices for ethical optimisation.

Beware of Cold SEO Emails from Generic Accounts

Many business owners regularly receive unsolicited SEO emails from Gmail or Outlook addresses. These often follow a familiar script:

“Hi, I was checking your website and see you have a good design, but it's not ranking well on Google. I have a few ideas to improve your SEO. Are you available to discuss this week? Kindly reply for more information.”
— Mark Smith (or a similar name)

While they sound helpful on the surface, these messages are a major red flag.

Why You Should Be Cautious

• If they were good at SEO, they’d attract their own leads through search visibility—not spam outreach.
  
  
• They often operate from free email accounts, with no website, portfolio, or verified business presence.
  
  
• Many resell low-quality link schemes or use auto-generated content, which can harm your rankings.
  
  

Legitimate SEO professionals don’t need to rely on mass cold emails. They build authority through organic search, thought leadership, and proven client results.

Always do your due diligence before responding to anyone offering SEO services out of the blue. Search their name, verify their business, and ask for transparent information on their approach.

Why Your Website Design and Copywriting Affect SEO

SEO doesn’t operate in isolation—it relies heavily on how your website is designed and how your brand communicates online. A slow, outdated, or confusing website can undermine even the best SEO strategies.



Here’s why design and copy matter:

• User experience (UX) is a ranking signal. Google tracks how long people stay, how easily they navigate, and whether they engage with your site.
  
• Site speed and mobile responsiveness directly affect rankings via Core Web Vitals.
  
• Clear, keyword-aligned copywriting helps both users and search engines understand what your business offers.
  
• Poor navigation or messaging increases bounce rates and lowers conversions.
  
  

Many clients come to us not because they don’t believe in SEO—but because they realise their website is holding them back. That’s why we often start with or recommend a website redesign as part of your SEO roadmap.

Whether you need a visual refresh, a clearer message, or a complete rebuild, we ensure your website is built to support rankings and conversions.



Is SEO Worth It for My Business?

Yes—when done well, SEO is one of the most powerful investments you can make. Unlike paid advertising, SEO builds long-term momentum and generates leads even while you sleep.

In Australia, businesses that invest in a strategic, ethical SEO plan often see:

• Increased organic traffic from people actively searching
• Higher visibility in local and national search results
• Lower cost per lead compared to paid ads
• A stronger digital footprint that compounds over time

According to BrightEdge, organic search drives over 50% of all trackable website traffic—making it one of the most reliable long-term growth channels.

Final Thoughts: Invest in What Moves the Needle

SEO isn’t a cost—it’s a growth strategy. With our flexible, hour-based packages, you get expert insights, transparent reporting, and results that align with your business stage and goals.

We focus on what’s most important first—whether that’s technical fixes, local SEO, or building content that attracts and converts.